The nature of the internet is changing rapidly, which means we too have to be quick and responsive to these evolutions and changes. If we ever fail to keep pace with the new and evolving technology, then there are strong chances of us lagging behind. The same applies to brands and companies too that put constant efforts to seek benefits of this digital era. The best way to do so is by building a powerful website that can get user attention and boost revenue. They approach a website development company in India that can help them design an impressive site which is Google optimized and can be ranked at the top of SERPs. However, the result is not always up to the expectations. There have been a plethora of websites in the past ten years and more that have come and gone. Some were able to stand the test of time as they were updated from time to time while others failed miserably due to their old and out of date methodologies that couldn’t get user attention. If you also work in a website development company in India or planning to own one, then you need to learn some important lessons that will guide you throughout your career. For this, we have listed 3 websites that proved to be a disaster after some time and have mentioned the reasons that lead to this fate. Have a look:

MySpace

With the launch of Facebook, many social media websites came crashing to the floor and faced a depressing end. MySpace is no exception to it which was the most viewed website in 2006. Although it still exists around us somewhere and doing alright, its’ Alexa rank has fallen down to 2, 175 presently. Apart from Facebook, there were various other reasons for its failure. Despite tough competition from other social media platforms, MySpace was not ready to change itself and was unable to stay innovative and relevant to the growing needs of users. It also didn’t allow other developers to distribute their products on the platform while Facebook allowed that access to the users and third parties. Also, its focus was on to develop the ads rather than working on the website itself. This resulted in the ads taking up all the screen space which is not a user-friendly experience at all.

Digg

Digg which was a great success at one time is now no more than a sinking ship. It is still a going entity but its present popularity is just a shadow of what it was once. It was a site enabling users to share stories and news that they come across online. Everything was in place and going perfect until it introduced an update which contradicted its social element, a primary reason for its success. It was against the objective of Digg, hence, many users left this site and moved on to others. Also, it was not able to compete with other similar sites where sharing the content was much easier. What a website development company in India can learn here is that one must stick to its mission rather than trying something that they are not meant for.

Orkut

Who doesn’t know about Orkut and that mania people had for this social media platform. It was dominating the market and became most popular in Brazil and India. The man behind creating this site was Orkut Büyükkökten who developed it as an independent project when he was working with Google. It allowed other users to visit your profile until you block them and also had features which included sharing videos, creating polls, and liking posts. Although there was no one reason to cause its downfall, there were a few drawbacks while using the site, such as no social sharing button as Facebook’s ‘Like,’ you cannot find profiles on search engines, etc. Gradually, other products of Google, such as YouTube and Blogger outpaced it, Orkut was finally declared defunct in 2014.

You must have heard about these companies and websites earlier. However, today we tried to share their stories with you so that you can learn from their mistakes and establish a better and more successful website development company in India. Make sure you avoid these errors and create a website that can achieve undying popularity among users.